Facebook is one of the most used social media networks. It was founded by Mark Zuckerberg to improve communication between people especially between those who are not able to meet physically.
However, with the development in technology, it serves more than just that one function. A lot of people have come to understand that apart from using the traditional methods to meet potential clients, Facebook can be one of the best marketing strategies invented.
A Facebook page is slightly different from a Facebook profile as it is meant to promote a business unlike the profile which aims at involving people on a more personal level. Although one can include some personal details to a Facebook page to make people believe that the people behind it are human, it should not be exaggerated since it is not a personal page.
Using Facebook For Marketing 101 is a great way to increase sales and make people aware of your business or whatever you want to advertise.
How to create a Facebook page
- The first step to create a good Facebook page is selecting the right category for your page.
- For instance if you are a public figure or just an individual who wants to create a page to advertise yourself, then the category of Artist, Band or Public Figure is what suits you.
- If you wish to advertise a company or institution, select the Company, Organizations and Institutions category.
- Those with smaller businesses are advised to use the category for Local Business or Place.
- Moreover, if you want to inform others of a product or brand that you are selling, then choose the Brand or Product category.
- The entertainment category can also be used by artists, bands and performing groups.
- Last but not least, if you have a project that is not really out to make money but to help others, then the best category would be Cause or Community.
After you have selected the category you intend to use, then include the name of the page.
Remember that people normally remember names and the name you use can either make you or break you. So if you intend to be extend your horizon to your client then choose a very unique name that people can associate with you.
Thereafter, you will need to add details about the business, product or person you are advertising.
You can include contact details, email addresses as well as physical addresses.
General tips to use
Have a brand: this is the most important thing as it is what people will identify with you. For a name, choose one that is unique to you and is associated with what you are doing, like if you are selling clothes, you may want to have a name that says something about shoes.
A profile photo and cover photo are also important as they show who you are and can include your staff, products of things that you do.
Have a larger goal than just getting likes as sometimes likes do not necessarily mean that people are interested.
Aim at keeping up people engaged through likes, sharing of your posts, leaving comments and telling their friends about your page. Moreover, do things that will keep you popping up on the News Feed many times.
Create fresh and unique content that makes you stand out from your competitors in the field. Although people have a particular way of saying things, tell your story in a different way by involving your audience as much as possible.
Also, avoid posting things so bluntly but instead create an environment of curiosity that will keep people coming back to your page many times so that they keep up with your posts.
Use calls of actions to promote certain things such as clicking on links provided, giving you a call or sharing information. Do not assume that people will just simply do these things unless you give them reason to do this.
It is not a shame for you to ask them to do some of these things.
Use social proof by including photos of services you have offered or of satisfied customers who have purchased your products. These customers may also give testimonies and people will tend to believe the authenticity of your business as seeing as believing.
It is also important to keep track of your Facebook page so that you are aware of everything that is going on. If some people want you to clear something that is vague to them, it is the best way to know about this.
Additionally, this way you are able to look for better ways to improve your Facebook page.
How to appear more often on Facebook News Feed
Using Facebook to advertise something can seem very easy but if you do not appear a lot of times on the News Feed, you may find it very difficult to achieve your goal. The more times you appear on the News Feed, the higher your chances of more people knowing about yourself, your products and your services. Below are some few tips that one can use to achieve this;
- Post content that is seen to have some value and this will attract people to your page
- Increase engagement as much as possible with people by engaging them in discussion
- Be consistent with your postings; post content as frequently as you can so that there is always something new for people to see
- Choose a suitable time to post, preferably when majority of Facebook users are online
- Incorporate trends into your posts as they will attract people to your page
- Use a lot of photos and videos of things that will make people see what you are promoting on a more clear view
Facebook advertising intelligence
The benefit of using Facebook marketing intelligence is that you are able to target the right audience and get new customers as well.
Moreover, since you are in one on one communication with people, you are able to get feedback from them that will help you improve on your page. In addition to beating competition, it is a cheaper way of advertising oneself, a product or a company.
Moreover, it enables one to share their information easily and fast to a large number of people within a short time.
There are also some ad spying sites that can help you find your competitors on Facebook and analyze their ad campaigns. This way you are able to learn more from them and you can successfully create your own ad campaign on Facebook.
These sites such as AdFox.io http://www.adfox.io will spy any site of your choice and guide you through a step by step procedure that will make marketing on Facebook a choice you will not regret. Check their pricing it’s pretty neat http://www.adfox.io/pricing.
Conclusion
Using Facebook For Marketing 101 is the best guide that one can utilize to improve their Facebook page and in turn make more people aware of the person, product, service or company.